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Chief Brand Officer

Chief Brand Officer

School: The Mount Vernon School
Available Position: Administrator
Description:

The Mount Vernon School seeks to appoint the senior leadership position of Chief Brand Officer, effective October/November 2021. The Chief Brand Officer (CBO) reports to the CEO & Head of School as a senior executive, overseeing the Brand Development Team and partnering with various internal departments and external organizations. Amplifying the mission and executing the vision of the School, the Chief Brand Officer plays a creative, collaborative, and strategic role in building a more inclusive future, exemplified through the following leadership responsibilities:

Digital Marketing Strategist -- appraises the marketplace and cultivates outbound awareness and inbound interest through creative digital pathways, effectively connecting with prospective families and partners

Content Strategist -- creates, curates, and coordinates organizational content delivered through all forms of media, reaffirming value proposition, celebrating achievements, and demonstrating impact

Communication Strategist -- informs and amplifies brand messages and stories with internal and external audiences, bringing the brand to life, increasing understanding, and activating engagement

Design Strategist -- portrays brand values and attributes through guidelines, graphics, spatial design, and large scale experiences, reflecting the mission and vision of the organization

Behavioral & Cultural Strategist -- models a people-centered brand approach, empathizing with what the community feels, sees, and hears

Requiring research, analytical, and writing skills, Mount Vernon is searching for a strategist with strong brand, marketing, and leadership experience. Additionally, the next CBO must have some expertise in Adobe Creative Cloud, specifically Illustrator, InDesign, and Photoshop. Ultimately, establishing an engaged presence within the overall life of the School will require a high-level of commitment during or after school hours to cultivate and nurture strong relationships within and beyond the Mount Vernon community.

Interested candidates should submit the following materials to mvsearch@mountvernonschool.org:
- cover letter expressing interest in the leadership position, Chief Brand Officer
- current resume

Established in 1972, Mount Vernon, serving more than 1,200 students in preschool through grade 12, is located in the heart of Sandy Springs, Georgia, within metropolitan Atlanta. Integral to mission, the School community remains steadfast to advancing inclusion, diversity, equity, and action, creating and cultivating connections between all people, ideas, and sectors. As a leading visionary independent school in the country, Mount Vernon’s “blue ocean” brand of innovation has emerged over the last decade, impacting schools in the US and across the globe through MV Ventures, a research, strategy, and consulting division of the School. In addition, the School has established partnerships with Fortune 500 companies, non-profits, and civic environments to design a better world...together.

The faculty and staff of The Mount Vernon School believe the fair and equitable treatment of employees is critical to fulfilling its mission and purpose. It is the policy of The Mount Vernon School to conduct business and provide equal employment opportunity to all persons without regard to race, color, age, gender, religion, national origin, disability status, protected veteran status, or any other characteristic protected by federal, state or local laws.


Contact name: MV Search
Contact email address: mvsearch@mountvernonschool.org


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